Bilibili Inc.
嗶哩嗶哩股份有限公司

29 MAR 2021

Bilibili Inc. (“Bilibili”) represents an iconic brand and a leading video community with a mission to enrich the everyday life of young generations in China. Bilibili offers a wide array of video-based content with “All the Videos You like” as its value proposition. Bilibili builds its community around aspiring users, high-quality content, talented content creators and the strong emotional bond among them. Bilibili pioneered the ‘‘bullet chatting’’ feature, a live commenting function that has transformed the viewing experience by displaying thoughts and feelings of other audience viewing the same video. It has now become the welcoming home of diverse cultures and interests and destination for discovering cultural trends and phenomena for young generations in China.

嗶哩嗶哩股份有限公司*（「嗶哩嗶哩」）是中國年輕一代的標誌性品牌及領先的視頻社區，以豐富中國年輕一代的日常生活為使命。嗶哩嗶哩以「你感興趣的視頻都在B站」為其品牌主張，提供覆蓋全品類的豐富視頻內容。嗶哩嗶哩圍繞有文化追求的用戶、高質量的內容、有才華的內容創作者以及他們之間的強大情感紐帶，構建了視頻社區。嗶哩嗶哩引領了標誌性互動功能「彈幕」，在播放界面同時展示觀看同一視頻的用戶的評論和感想，革新了觀看體驗並激發了用戶間的共鳴。嗶哩嗶哩已經成為多元文化和興趣愛好者的家園，以及發現中國年輕一代文化趨勢和現象的目的地。

* For identification purpose only / 僅供識別